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Segmenting Your Audience with Technology

Perhaps one of the most beneficial change businesses have seen is the ability to segment its customers.

Technology has rapidly changed the way the world conducts business. Perhaps one of the most beneficial change businesses have seen is the ability to segment its customers. Analytics from websites, social media and search engines provide businesses with the tools it needs to tailor their business style depending on which audience they are trying to reach or what message they are trying to convey. When it comes to social media and digital marketing, knowledge is power! Thanks to major advances in technology, companies now have access to valuable consumer insights which can be used to improve product, customer experiences, and business processes.

Kelly Paisley

Kelly Paisley

The I.T. Company was brought together in 2008 in Airdrie, Alberta as the brainchild of its two principals Kelly and Andrew. Rapidly expanding its customer base, it has grown exponentially since inception, also increasing its customer offerings and The Customer Experience.

Written on Monday, July 4, 2016